Flip Paintings are conceptual paintings in which the work is viewed from the side that is typically obscured or considered the back of the canvas. A process which the artists refers to as “dematerialization”. The painted image now faces the wall, making it impossible for the viewer to see it. The raw canvas, stretchers and staples are now on display; on top Nachum sculpts the Braille text which illustrates the “invisible” image. In “Moonlight” 2019, the Braille translates into “A naked man dancing” describing the image depicted in oil. Viewers must use their imagination. Experiences are individualized as each viewer internally constructs a distinct image or scene, similar to what a person who is blind might experience reading braille.
Nachum starts a painting and leaves the viewer to complete it, an experience used in conceptual art, known as “insitutional critique”. The viewers response directly expresses cultural values of individual societies.